Credits 3
Total Hours 3
Academic Group NDEV
Effective Date 2011-01-17
Description
Presents principles, methods, and problems involved in marketing to consumers and organizational buyers. Discusses problems and policies connected with distribution and sale of products, pricing, promotion, and buyer motivation. Examines variations of marketing research, legal, social, ethical, e-commerce, and international considerations in marketing. This is a dual enrollment course.
Prerequisites
demonstrated proficiency on the placement examination or successful completion of ENF 1 or ENF 2